A totally different and effective solution to leverage your brand’s advertisements, advertising LED screens are ideal for replacing banners, static billboards and flyers that do not bring any return.
When we invest in publicity, we are seeking to generate more interest and attract our target audience more and more, so that they learn more about the brand and the products offered, and finally complete the purchase.
5 STEPS IN THE CONSUMER JOURNEY
So, investing in LED screens for publicity is the right way to achieve this goal, because they work in the 5 steps that every consumer unconsciously or consciously goes through before making a purchase:
1 — Awareness of a need:
In this first stage, the customer still does not know for sure if he has any needs. So, marketing strategies are designed to attract the attention of this potential customer to awaken his interest in a specific topic.
By disclosing information about your brand, products and services offered on an LED screen with dynamic, modern, attractive and interactive media; the desire that will be awakened in the customer will be much greater than it would be in the case of a flyer, or other common static media.
2 — Recognition of the problem:
The desire that was awakened when realizing a differential in your brand, or the knowledge that you have a need, will make the customer believe that acquiring what was offered and advertised on the LED screens will be the solution to their problem.
3 — Consideration of available options:
After going through the first and second stages, the customer will start researching and considering possible solutions. As the LED screens were the chosen media for advertising your brand, the impact generated will activate a memory of the visual stimulus that was offered, and then the priority to seek solutions will be your brand.
4 — Purchase decision:
After considering all available options, the customer is finally ready to decide which solution to choose. With all the support of the service provided by your brand workers, the purchase will be completed, the objective of attracting customers will be fulfilled and your company’s profit will be increasing.
5 — After sales:
At this stage, the customer satisfied with the product, service and differential of your brand, will buy your solution again and make recommendations, increasing your customer list and your company’s profit. Thus, the LED screen for publicizing your brand will also have helped in customer loyalty, when they get to know a brand that invests in innovation, technology and modernity, with two competitors standing out.
SOME POINTS WE CAN EVIDENCE
Some of the advantages that make the LED screen influential in these steps to purchase include, its intense lighting and vibrant colors that increase the visibility of the displayed content; its cost benefit, because it consumes little electricity, ensuring more savings; in addition to its ease of programming, which can be done remotely, in real time or on a scheduled basis, through management software.
