External Advertising Totem: Impact and Efficiency in Visual Communication
In the fast-paced world of advertising and marketing, creating a strong and effective brand identity is essential to stand out amidst competition. One of the most powerful tools to achieve this goal is the external advertising totem. In this blog post, we will explore what an external advertising totem is, how it can positively impact a company’s visual communication, and what benefits this solution can offer for the brand.
What is an external advertising totem?
The external advertising totem is a vertical structure, usually of large size, installed in outdoor spaces such as sidewalks, parking lots, squares, or areas of high pedestrian and vehicular traffic. It is built with resistant materials and can be illuminated for better visibility at night. Advertising totems offer a wide area to display messages, logos, product or service information, and are an effective form of visual communication.
Visual Impact and Communication Efficiency:
Increased Visibility: Advertising totems stand out in the urban landscape and are therefore easily noticed by people passing by. Their height and size contribute to the message being seen from long distances, making them an ideal means of communication for directing the attention of the target audience.
Brand Strengthening: The continuous exposure of a brand through the advertising totem reinforces the visual identity of the company in the minds of consumers. The repetition of the message helps build brand recognition, creating an emotional connection with customers.
Relevant Information: Advertising totems allow companies to communicate important information about products, services, or special promotions. Through attractive visual elements and clear text, it is possible to convey messages quickly and efficiently.
Audience Segmentation: Depending on the strategic location, advertising totems can reach specific audiences. For example, a totem placed near a shopping center will reach potential customers interested in shopping, while a location near a business complex may attract professionals looking for corporate services.
Creation of Memorable Experiences: Some advertising totems go beyond simple message exposure and offer interactive experiences such as touch screens or augmented reality. This creates a memorable experience for consumers, making them more likely to remember the brand.
Benefits of Using External Advertising Totems:
High Return on Investment (ROI): Advertising totems have a long lifespan and relatively low maintenance costs, making them an excellent option for companies seeking a lasting investment.
Greater Reach: Due to their strategic location and high visibility, totems reach a large number of people compared to other advertising media.
Complement to Marketing Strategies: Advertising totems can be integrated into broader marketing campaigns, complementing efforts in digital media, television, or radio.
Creative Flexibility: The art and design of a totem can be customized to fit the brand’s aesthetics and message, offering creative freedom to marketing professionals.
The external advertising totems from LedWave are a powerful tool for strengthening brand identity, attracting the attention of the target audience, and efficiently conveying relevant information. Their visual impact, combined with the possibility of reaching a large number of people, makes them a valuable choice for companies seeking an effective and lasting visual communication strategy. By investing in an advertising totem, companies can reap the benefits of impactful visual communication and a more recognized and remembered brand in the market.
