We currently live in a scenario with more and more channels and possibilities to do business, such as e-commerce, apps and marketplaces. Therefore, making a point of sale remain attractive is a challenge for retailers who perceive market movements.
TRANSFORMING EXPERIENCES
The North American company Nielsen Media Research carried out a survey on digital signage, bringing some data on the importance of providing an attractive and engaging experience for its customers in the offline environment.
It found that 72% of people say that digital signage at the POS catches their attention. And 68% of consumers said they made a purchase after being impacted by point-of-sale digitization.
Looking at this data, we can conclude that there is no point in offering quality products and services if the public is not attracted to enter the store, right? Therein lies the importance of investing in captivating facades and shop windows, with great informational impact and visual appeal, using LED screens.
In addition to external digital signage, the consumer experience inside the POS also needs to be thought out and planned. A strategy that ensures that the customer is entertained is the application of internal communication that informs benefits, opportunities, products and relevant information for your audience.
SURVEYS POINT OUT
A FedEx Office survey revealed that 79% of those surveyed remember a store because of its signage. Here it is worth saying the old expression: “it is necessary to be seen to be remembered”. Is your store being seen? Are your products and benefits relevant to the public?
LED screens are ideal for this, due to their interactive videos that can be programmed via a mobile device remotely or previously triggered, to advertise products, services, display QR Code for payments and any other desired information.
Investing in digital signage with LED screens, thinking about modern and innovative visual solutions to improve the performance of the point of sale, outside or inside, is a necessity for anyone who wants to survive the avalanche of digital novelties.
