DOOH (digital out of home) media is a form of advertising that uses digital screens and displays to deliver messages to consumers in public places. LedWave is a pioneer and leader in LED technology in Brazil, and a specialist in DOOH media.
LED screens are made up of tiny light-emitting diodes that work together to create a high-resolution display. These panels are energy efficient and deliver clear images that can be seen even from great distances. They are also versatile and can be customized to fit any size or shape, making them ideal for use in outdoor advertising.
DOOH MEDIA DIFFERENTIALS
One of the main advantages of using LED billboards for DOOH advertising is the ability to display dynamic content. With the use of management software, advertisers can create and display engaging content such as videos, animations and interactive ads that capture the attention of their target audience.
Another advantage of using LED billboards for DOOH advertising is their durability. That’s because, they are designed to withstand climatic variations, making them suitable for use outdoors. They are also long-lasting and require minimal maintenance, further reducing the overall cost of ownership.
CREATIVE FORMS OF USE
LED screens can also be used to create unique and innovative advertising displays. For example, they can be arranged in creative ways to create 3D or curved displays, which can help to attract attention and make a lasting impression on viewers.
In summary, LED billboards are a popular and effective tool for DOOH advertising. Their high-resolution displays, dynamic content capabilities, durability and versatility make them an ideal choice for advertisers looking to create engaging and memorable advertising campaigns in public spaces.
