We at LedWave are specialists in projects for various market segments, especially LED screens for gas stations. We will explain to you the importance that the digitalization of static media has for the valuation of your business.
WANT TO INCREASE YOUR NUMBER OF CUSTOMERS AND SALES?
You see, a survey done by Arbitron (an informational radio station in the US), states that drivers look much longer at LED screens than at traditional billboards, and about 55% say they can remember the messages displayed on the screens. That’s because the LED screen provides 4 times more visibility than traditional signs and facades, causing an impact during the day and night.
An LED screen makes all the difference at a point of sale, because dynamic content draws 7 times more consumer attention, focusing on impulse purchases, around 68% end up buying.
WHAT ARE THE OTHER ADVANTAGES OF AN LED SCREEN?
In addition to positively reflecting on customer acquisition and sales numbers, digital media, LED screens for gas stations provide a much lower cost than traditional media.
An LED screen enables energy savings of 80% compared to other types of light bulbs or signs.
Because it has a simple aluminum structure, it is a lighter and more durable product. Also, it has a better heat distribution, which makes it an extremely safe media for gas stations.
LED screens will allow you versatile programming with easy updating, through management software.
WHAT IS A MANAGEMENT SOFTWARE?
Management software is a set of processes and tools that, when united, can simplify corporate systems, focusing on employee time and company financial resources. It allows you to change the brightness, add new offers, change product information or create promotions at specific times of the day quickly, simply and remotely.
It is possible to filter access to alterations and creation of new offers, and also use connection indicators, which will allow you to quickly identify the panels that are having problems through SMS or E-mail alerts.
The economy is a strong positive point that the management software offers to those who use it, because it eliminates the costs of video production and price templates.
STAND OUT FROM THE COMPETITION
Consider your audience’s visual experience. You can increase your sales by advertising price offers on LED screens, products and services such as car washes and oil changes, as well as app and convenience store promotions.
You can also sell advertising space to partners and sub-tenants and earn more.
