WHAT IS AN OUTDOOR?
Billboard is a type of outdoor advertising, which uses large-scale print or digital ads to market a company, brand, product or service.
This form of outdoor advertising, also called OOH (out of home) media, is marked by its strategic locations and size that seek to reach and attract the attention of thousands of people.
WHAT ARE THE TYPES OF OUTDOORS?
When we talk about Billboards, it is not just a single advertising format, in fact, there are some types of Billboards in the market, which are divided into two main classes:
- Static
Functioning as a more subtle form of advertising, static billboards have a standard size of 9m x 3m and are summarized in advertisements made of paper or canvas, printed on a large fixed structure, usually installed alongside busy roads.
Although efficient in transmitting an instant message, this conventional format has become quite common.
Characteristics such as bi-weekly publication (the exhibition lasts an average of 14 days), high demand for labor to change the exposed content, lack of adequate lighting (impairing visibility at night) and not being resistant to rain, for example, are points to be considered when choosing between types of Outdoor.
- Digital
They are the most modern and striking way, because instead of a printed ad, the campaign is displayed in the form of dynamic media on a high definition LED panel, attracting even more public attention by passing on the desired message in a more powerful and attractive .
This type of billboard usually has a more strategic location, such as urban centers, shopping malls and other high-traffic environments, in addition, they do not have a standard size, being able to have their format and size appropriate to the space where it is will be installed.
Its main features include a management software that allows you to quickly, easily and remotely change the brightness, add new offers, change product information or create promotions at specific times of the day, simplifying corporate systems, focusing on saving employees’ time. and the financial resources of the company.
LED screens as a digital billboard also have great resistance to drastic changes in climate and temperature, having a longer useful life than that of conventional billboards.
WHAT TO EVALUATE BEFORE INVESTING IN AN OUTDOOR?
- Product quality and durability
- Ability to Reach the Audience
- Suitable location
- Practicality and efficiency in the transmission of contents
- Cost benefit
- Exposure frequency
AFINAL, IS IT WORTH INVESTING IN OUTDOORS?
Yes, marketing has gained a lot of space in the business world. Investing in high-impact advertisements that capture the attention and memory of your audience can be the differentiator for your brand.
